The Beijing Edtech Community - a fast-moving bunch of entrepreneurs, IT engineers, teachers, students and anyone else interested in edtech - got together for the second time in their history at the start of May, and we had the honour of sponsoring it. Leon Li, product manager for our mighty Future Technologies team in China, was on hand to document what went down.
I recently received an email from an anonymous fan sharing how she pulled a Hawkeye Initiative themed prank on her CEO to illustrate a problem with some artwork. My personal compliments to her and her accomplice on a mission well done; they perfectly took the concept of The Hawkeye Initiative one…
Raising awareness and blasting ignorance in a beautiful, righteous way. Nicely done.
Battles can’t always be fought like a football game, with the offense and defense meeting each other head-on. Sometimes it’s most advantageous to infiltrate the enemy for a sneak attack—which is exactly what Dove is doing in its ongoing war against unrealistically svelte depictions of women in advertising.The decade-running “Real Beauty” campaign, which won a Grand Prix at Cannes in 2007, continues its assault on Photoshop by fighting fire with fire.
There are two main reasons why I use Dove. The first one being that I love the products and they work for my skin, but the campaign for real beauty is definitely the second.